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How to Get Better Engagement with E-Newsletters
There’s no point creating an e-newsletter if no one reads it. Tips to improve your e-newsletter open rate and click-through rate.
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Case Study: E-Newsletter Open Rate
How did Ghost Bureau improve a company newsletter’s open rate? BY CHANTEL GUERTIN, GHOST BUREAU PARTNER One of our clients, a staffing agency, sent out a weekly e-newsletter campaign that featured the…
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International Festival of Authors Hosts Ghost Bureau Partner Chantel Guertin
To mark the success of her ninth novel, Two for the Road, Ghost Bureau’s bestselling author Chantel Guertin spoke at one of the world’s biggest literary festivals about the enduring appeal of…
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Can ChatGPT Create SEO-Friendly Content?
The short answer? Not really. Ghost Bureau staff writer explains that if you’re writing a blog post and need it to hit certain SEO targets, ChatGPT isn’t always going to work. BY…
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How to Prevent Typos in Your Content Marketing
Typos creep into the copy of even The New York Times. But they don’t have to. Ghost Bureau partner Christopher Shulgan provides tips to prevent typos in your writing.
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Three Ways to Make Content Marketing More Efficient
You’ve decided that it makes sense for you to spend budget on content marketing. That’s a great decision. Now, the next step is determining the most efficient use of your limited resources.
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Five Mistakes Many Social Media Managers Make
Is your social media living up to its potential? Most companies have some social media presence–but common mistakes prevent their posts from a key component of the overall marketing strategy.
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Why Your Website Needs a Blog
Have you been considering adding a blog to your company’s website, but not sure it’s the right move? It makes good business sense. Let me tell you why.
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How to Work with a Ghost Writer
The official Ghost Bureau guide on how to work with a ghost writer, to make the most of your meeting and to create the best blog post possible.
