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How to Get Better Engagement with E-Newsletters
There’s no point creating an e-newsletter if no one reads it. Tips to improve your e-newsletter open rate and click-through rate.
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Oatley Vigmond’s Accessible Halloween
The Barrie personal injury law firm staged a special barrier-free trick-or-treat event for children and adults living with disabilities—and the Ghost Bureau team was there to produce the video. BY CHRISTOPHER SHULGAN,…
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Case Study: E-Newsletter Open Rate
How did Ghost Bureau improve a company newsletter’s open rate? BY CHANTEL GUERTIN, GHOST BUREAU PARTNER One of our clients, a staffing agency, sent out a weekly e-newsletter campaign that featured the…
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Why Should I Create a Video Podcast?
Video podcasts make a lot of sense. Whether you’re starting out or already creating an audio podcast, consider a video podcast. It’s great for the podcast, but even better for promoting it.…
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International Festival of Authors Hosts Ghost Bureau Partner Chantel Guertin
To mark the success of her ninth novel, Two for the Road, Ghost Bureau’s bestselling author Chantel Guertin spoke at one of the world’s biggest literary festivals about the enduring appeal of…
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Can ChatGPT Create SEO-Friendly Content?
The short answer? Not really. Ghost Bureau staff writer explains that if you’re writing a blog post and need it to hit certain SEO targets, ChatGPT isn’t always going to work. BY…
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How to Create a Backdrop at Home
Creating a professional backdrop at home requires attention to detail and a few elements to ensure a polished and high-quality result. Ghost Bureau video editor Andrew Imecs shows you how to make…
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Do I Need a Podcast Producer?
You could create a podcast on your own. But every hour you spend trying to DIY a podcast is an hour away from your business. Everything you need to know about what…
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How to Prevent Typos in Your Content Marketing
Typos creep into the copy of even The New York Times. But they don’t have to. Ghost Bureau partner Christopher Shulgan provides tips to prevent typos in your writing.
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Three Ways to Make Content Marketing More Efficient
You’ve decided that it makes sense for you to spend budget on content marketing. That’s a great decision. Now, the next step is determining the most efficient use of your limited resources.
