Equipment You Need to Make the Best Video

Video is an excellent way to showcase your company, your talent or your expertise. But video can be intimidating, complicated and time-consuming. Here’s how to keep it simple yet get slick results.

The three must-haves: a camera, lighting equipment (if shooting indoors), and video editing software.

CAMERA: A smartphone is great for beginners, but it might not always be the right fit for your project.

A good DSLR and mirrorless camera offers a variety of settings that’ll help create a video that’s high-res, sharp, clear and engaging.

LIGHTING: Three-point lighting will turn your video from dark to dynamic.

The best lighting setup includes a fill light, back light, and a key light.

If you have the option, shoot outside or in front of a large, bright window that lets in natural light. If it’s not possible, the above setup can help you simulate the light of a beautiful, bright day.

EDITING: Use editing software on your computer—not your phone.

It’s possible to edit your video on your phone, but the tiny screen can make the job frustrating and time consuming. Adobe Premiere Pro offers a user-friendly platform to help you make the most of your camera footage. The excellent effect interface and rendering capabilities result in a polished, professional finished product.

At Ghost Bureau, we’ve invested in top-of-the-line equipment so you don’t have to. We work with you to make content you love, within your needs and budget, that gets you the results you’re seeking. And the best part: we make the process easy for you.

If you want to leave your video idea to the pros, email us at hello@ghostbureau.com to set up a complimentary consultation about your project goals.

In addition to working at Ghost Bureau, Andrew Imecs runs a popular YouTube channel.

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