Author / chantelguertin
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How to Get Better Engagement with E-Newsletters
There’s no point creating an e-newsletter if no one reads it. Tips to improve your e-newsletter open rate and click-through rate.
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Case Study: E-Newsletter Open Rate
How did Ghost Bureau improve a company newsletter’s open rate? BY CHANTEL GUERTIN, GHOST BUREAU PARTNER One of our clients, a staffing agency, sent out a weekly e-newsletter campaign that featured the…
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Why Should I Create a Video Podcast?
Video podcasts make a lot of sense. Whether you’re starting out or already creating an audio podcast, consider a video podcast. It’s great for the podcast, but even better for promoting it.…
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International Festival of Authors Hosts Ghost Bureau Partner Chantel Guertin
To mark the success of her ninth novel, Two for the Road, Ghost Bureau’s bestselling author Chantel Guertin spoke at one of the world’s biggest literary festivals about the enduring appeal of…
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How to Create a Backdrop at Home
Creating a professional backdrop at home requires attention to detail and a few elements to ensure a polished and high-quality result. Ghost Bureau video editor Andrew Imecs shows you how to make…
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Three Ways to Make Content Marketing More Efficient
You’ve decided that it makes sense for you to spend budget on content marketing. That’s a great decision. Now, the next step is determining the most efficient use of your limited resources.
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How to Make a Podcast With Your iPhone
Three tips to make a podcast without high-tech equipment or a recording studio.
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How to Improve Your Company’s Social Media Presence
Five tips that should help you improve engagement with your company on social media.
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Five Mistakes Many Social Media Managers Make
Is your social media living up to its potential? Most companies have some social media presence–but common mistakes prevent their posts from a key component of the overall marketing strategy.
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Best Tips to Prepare for a Video Shoot
Looking to prepare for a video shoot? These tips will help you make the most of your time in front of the camera, so that you’re happy with the final result.
