Tag / content marketing
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How to Get Better Engagement with E-Newsletters
There’s no point creating an e-newsletter if no one reads it. Tips to improve your e-newsletter open rate and click-through rate.
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Oatley Vigmond’s Accessible Halloween
The Barrie personal injury law firm staged a special barrier-free trick-or-treat event for children and adults living with disabilities—and the Ghost Bureau team was there to produce the video. BY CHRISTOPHER SHULGAN,…
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Case Study: E-Newsletter Open Rate
How did Ghost Bureau improve a company newsletter’s open rate? BY CHANTEL GUERTIN, GHOST BUREAU PARTNER One of our clients, a staffing agency, sent out a weekly e-newsletter campaign that featured the…
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Why Should I Create a Video Podcast?
Video podcasts make a lot of sense. Whether you’re starting out or already creating an audio podcast, consider a video podcast. It’s great for the podcast, but even better for promoting it.…
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Do I Need a Podcast Producer?
You could create a podcast on your own. But every hour you spend trying to DIY a podcast is an hour away from your business. Everything you need to know about what…
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How to Prevent Typos in Your Content Marketing
Typos creep into the copy of even The New York Times. But they don’t have to. Ghost Bureau partner Christopher Shulgan provides tips to prevent typos in your writing.
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Three Ways to Make Content Marketing More Efficient
You’ve decided that it makes sense for you to spend budget on content marketing. That’s a great decision. Now, the next step is determining the most efficient use of your limited resources.
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How to Improve Your Company’s Social Media Presence
Five tips that should help you improve engagement with your company on social media.
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Five Mistakes Many Social Media Managers Make
Is your social media living up to its potential? Most companies have some social media presence–but common mistakes prevent their posts from a key component of the overall marketing strategy.
