We’re a team of journalists and content creators that produces video, blog posts, white papers and podcasts—as well as the animated promotional and social media assets required to generate an audience for them. We’re your all-in-one Toronto content marketing solution.
What We Do
Videos. Podcasts. Writing. Social Media.
If you need content for your business, we can help create it.
(Spoiler: you need content for your business!)
Did you know that 70% of a customer’s buying decision is made before they even contact the company?
That’s where content marketing comes in. You need to educate your current and prospective clients long before they ever pick up a phone to call you. Through videos, podcasts, white papers, blogs, articles and social media, your company can cultivate a relationship with a prospect based on your business and your products.
Make sure people know what your company’s all about and how it can improve their lives. Click the tabs on the left to see examples of content we’ve created for businesses across North America to help them reach their clients in new and exciting ways.
Videos
BRAND VIDEOS
From inspiration to delivery, we’ll work with you to bring your idea to any screen. We create brand videos, FAQ videos and bio videos that let potential clients see the faces and personalities of those who work at your company while also letting them become more familiar with your business and what you do.
See an example of our brand videos.
ANIMATED VIDEOS
Sometimes animated videos can be a better fit to convey your message—whether it’s a brand video or an explainer spot about how your company (or an aspect of your business) works. They can be easier (and more cost effective) to create if your team is busy or spread out across the country. We work with you to develop a concept, create a storyboard of sketches and a script, move to animation, add voice-over (either someone from your company or trained voice actor), and deliver the final project to you.
See an example of our animated videos.
FAQ VIDEOS
Frequently Asked Questions videos can feature your team answering the most commonly asked questions you get from clients or potential customers. They’re so much more engaging than reading the Q&As, letting viewers “meet” the people who make up your company and get a sense of your team.
See an example of our FAQ videos.
BIO VIDEOS
Let potential clients meet your team and hear from them about their background, their history with the company, and their experience in the industry. Viewers get a better sense of personality and can see who they might be working with, should they choose to work with your business.
See an example of our bio videos.
Podcasts
Have an idea for a podcast? We take your idea and transform it into a full season (or more). From ideation to publication, we work with you on all aspects of the project including name and branding development, hosts, guests, format (video or audio only), length, cadence and every step from pre-production to post-production including prepping guests with primers and pre-interviews, to promotion of the podcast that will help it reach its ideal audience and grow at an impressive rate.
Our most popular podcasts include:
- Eat Move Think, a custom podcast for Medcan healthcare clinic. With more than 200 episodes, we’ve evolved the podcast over the years to stay ahead of trends in both topics and podcast listenership.
- Medsplaining, hosted by Dr. Jennifer Zelovitzky, a medical doctor, women’s health expert and certified menopause specialist.
- Other podcasts that Ghost Bureau has produced include Travel Unravelled for ISTM, Real Estate Unplugged with Justine Deluce, and Five Questions for Grayhawk Wealth.
Writing
Whether you’re looking for a white paper, a series of blog posts, or articles fit to print, we’ll work with you from idea to execution to deliver a piece that conveys your intention effortlessly. Our team of writers easily adopts the tone and voice appropriate to you, your management team, or company.
White Papers
Our client, F12, was looking for a series of white papers that would delve into more detail than a typical blog post. Every quarter, we create a white paper, interviewing multiple sources within and outside of the organization, then create white papers like the one below.
Blog Posts
Our personal injury client in Louisiana was looking for a way to drive more traffic to their site over their competition. We created a series of posts to answer their potential clients’ most commonly searched questions and to improve the website’s search engine optimization.
Books
Whether you’re the CEO of an organization, or a big thinker with a big idea, we’ll help you write the book you’ve always dreamed of publishing. At Ghost Bureau, we’ve written and published bestselling books including fiction, non-fiction, memoir and self-help books. Here’s a selection of the books we’ve written.
Social Media
If you want to improve your social media presence but don’t have the time to create the content you need, we’ll do it for you.
We’ll meet with you to better understand your goals, your opinions, your voice—and then create a social media strategy, create the content, then even post it for you.
Each month we’ll provide a report, with insights and goals for the following month. We write funny, punny, personal, provocative or research-based posts—appropriate to the person or business with which we’re working.
Here’s a sample of the social media content we’ve created lately:
GENWELL
Throughout 2024, the Ghost Bureau Inc. team has been producing a series of documentary shorts for our client, GenWell, about the importance of social connection. We shot and edited A Chosen Family, the first of the series, which chronicles the intergenerational friendship of Bobbie Breckenridge and Craig Tilford. Thanks to Bobbie and Craig for trusting us with their story, and Pete Bombaci, GenWell’s CEO and founder, for the opportunity.
MICHAEL CONTENTO
Our client, Michael Contento wanted to start the conversation with other MSPs looking to be acquired by the company where he’s a partner. This video series resulted in a lead for Michael within the first week of posting.
Strategy
Whether you have an internal marketing team of ten or no team at all, we’ll work with you to create a communication and content marketing strategy to achieve your goals. This can be as hands-on or hands-off as you like.
Want to DIY as much as possible? We’ll create the perfect plan for you, give you the tools you need to execute it, and then step back to let you run with it.
Don’t want to give your strategy a second thought? After thoughtfully constructing your content marketing blueprint, we’ll send it to you for approval and then get started. We’ll prioritize each month’s projects (including ongoing deliverables), and report back at the end of each month to let you know how the content we’re creating is resonating with your current and potential clients.