We’re a team of journalists and content creators that produces brand videos, explainer videos, books, blog posts, white papers and podcasts—as well as the animated promotional and social media assets required to generate an audience for them. We’re your all-in-one Toronto-based content marketing solution.
We combine a journalistic eye for clarity with the art of storytelling—transforming complex ideas into engaging, easy-to-understand narratives.
Did you know that 70% of your potential client’s buying decision is made before they even contact you?
That’s where content marketing comes in. You need to educate your current and prospective clients long before they ever pick up a phone to call you. Through brand videos, explainer videos, video bios and FAQs, podcasts, white papers, blog posts, articles and social media, we help you and your company cultivate a relationship with a potential client.
Click the tabs to the left to see examples of our work—and how we can help you.
When a potential customer comes to your website, they want to know more about what your company does, why they should buy your product or choose to work with you, and who the people are that make up your team. Let’s give them what they’re looking for.
Some examples of our brand videos:
GRAYHAWK WEALTH
Sometimes animated videos can be a better fit to convey your message—whether it’s a brand video or an explainer spot about how your company (or an aspect of your business) works. They can be easier (and more cost effective) to create if your team is busy or spread out across the country. We work with you to develop a concept, create a storyboard of sketches and a script, move to animation, add voice-over (either someone from your company or trained voice actor), and deliver the final project to you.
See an example of our animated videos.
GenWell—a not for profit that focuses on social connection—wanted a series of videos featuring some of the individuals they’ve supported. The Portraits of Connection series tells the stories of a variety of individuals who overcame isolation and loneliness through connecting with others.
Frequently Asked Questions videos can feature your team answering the most commonly asked questions you get from clients or potential customers. They’re so much more engaging than reading the Q&As, letting viewers “meet” the people who make up your company and get a sense of your team.
See an example of our FAQ videos.
Let potential clients meet your team and hear from them about their background, their history with the company, and their experience in the industry. Viewers get a better sense of personality and can see who they might be working with, should they choose to work with your business.
See an example of our bio videos.
Have an idea for a podcast? We take your idea and transform it into a full season (or more). From ideation to publication, we work with you on all aspects of the project including name and branding development, hosts, guests, format (video or audio only), length, cadence and every step from pre-production to post-production including prepping guests with primers and pre-interviews, to promotion of the podcast that will help it reach its ideal audience and grow at an impressive rate.
Some of our podcasts:
Medsplaining, hosted by Dr. Jennifer Zelovitzky, a medical doctor, women’s health expert and certified menopause specialist.
Eat Move Think, a custom podcast for Medcan healthcare clinic. With more than 200 episodes, we’ve evolved the podcast over the years to stay ahead of trends in both topics and podcast listenership.
Travel Unravelled is a monthly virtually recorded podcast, sponsored by the International Society for Travel Medicine.
Real Estate Unplugged is hosted by Justine Deluce, a realtor based in Florida and Toronto who is interested in exploring how cities work, and how real estate fits into that.
Five Questions features Grayhawk Wealth experts discussing the latest news in investing for those who are interested in the topic, whether they’re in the industsry or not.
Whether you’re looking for a white paper, a series of blog posts, or articles fit to print, we’ll work with you from idea to execution to deliver a piece that conveys your intention effortlessly. Our team of writers easily adopts the tone and voice appropriate to you, your management team, or company.
White Papers
Our client, F12, was looking for a series of white papers that would delve into more detail than a typical blog post. Every quarter, we create a white paper, interviewing multiple sources within and outside of the organization, then create white papers like the one below.
Blog Posts
Our personal injury client in Louisiana was looking for a way to drive more traffic to their site over their competition. We created a series of posts to answer their potential clients’ most commonly searched questions and to improve the website’s search engine optimization.
Books
Whether you’re the CEO of an organization, or a big thinker with a big idea, we’ll help you write the book you’ve always dreamed of publishing—and make sure it is published. We have written and sold books to the largest publishers in the world including Penguin Random House, Simon & Schuster and Scholastic Books. The more than 75 books that we have written and published include national bestsellers and award-winners in the categories of fiction, non-fiction, memoir, self-help, science, AI, business, health, wellness and education for adults, educators, parents, teens and children. Here’s a selection of the books we’ve written.
If you want to improve your social media presence but don’t have the time to create the content you need, we’ll do it for you.
We’ll meet with you to better understand your goals, your opinions, your voice—and then create a social media strategy, create the content, then even post it for you.
Each month we’ll provide a report, with insights and goals for the following month. We write funny, punny, personal, provocative or research-based posts—appropriate to the person or business with which we’re working.
Here’s a sample of the social media content we’ve created lately:
GENWELL
Throughout 2024, the Ghost Bureau Inc. team has been producing a series of documentary shorts for our client, GenWell, about the importance of social connection. We shot and edited A Chosen Family, the first of the series, which chronicles the intergenerational friendship of Bobbie Breckenridge and Craig Tilford. Thanks to Bobbie and Craig for trusting us with their story, and Pete Bombaci, GenWell’s CEO and founder, for the opportunity.
MICHAEL CONTENTO
Our client, Michael Contento wanted to start the conversation with other MSPs looking to be acquired by the company where he’s a partner. This video series resulted in a lead for Michael within the first week of posting.
Whether you have an internal marketing team of ten or no team at all, we’ll work with you to create a communication and content marketing strategy to achieve your goals. This can be as hands-on or hands-off as you like.
Want to DIY as much as possible? We’ll create the perfect plan for you, give you the tools you need to execute it, and then step back to let you run with it.
Don’t want to give your strategy a second thought? After thoughtfully constructing your content marketing blueprint, we’ll send it to you for approval and then get started. We’ll prioritize each month’s projects (including ongoing deliverables), and report back at the end of each month to let you know how the content we’re creating is resonating with your current and potential clients.